SnugBugs is the brainchild of one British mum and one American mom. With a common love of shopping for our children, we found many of our favourite baby wearing and cool kids’ products unavailable here in Singapore. In between the chaos that motherhood is, (y’know, the nappies, 3 am feedings, playing princesses and pirates, all mixed with a lot of love and tears..) we started meeting over lattes and frappuccinos in-between the school run and playdates. Thus SnugBugs was born.

Here at SnugBugs, our vision includes more than just sales. We want to assist you to make an informed decision when buying products for your children. We’ll help find the right carrier for you, even if it’s not one we carry. We not only love running our business online and around Singapore - we are also passionate baby wearing advocates. You will most likely see us wearing our littlest bugs while we chase the older ones around the island!

We’re busy parents just like you. We want what’s best for our kids. It's what makes us feel good about the job we're doing. We are committed to offering practical and stylish products. We won’t recommend anything that we haven’t used or love. So you can buy with confidence, knowing that our lil’ Bugs have tested and approved the products we carry.

We strive to provide our customers with superior service – service that sets us apart. With our staff of expert babywearing consultants available to help you via phone, email, and even select local consultations, we are there for you every step of the way. Our relationship with our customers is very important to us so please don’t hesitate to contact us. We're here to help!

Oh and we’re always adding and looking for new and unique products. So bookmark us and check back soon!